Course Overview

Course Features

Some course features include a Glossary, and relevant Resources, such as downloadable worksheets, Web sites, PDFs, and citations for books and articles. One resource in particular is the Planning Questions document which includes common questions that you will probably need to ask and answer during your social marketing planning process.

Content for each module of the course is available as a PDF document in the Resources section. You may download or print this document to have a hard copy of the course content.

A key part of the course is a hypothetical scenario in which you will follow a fictional program planner as she plans her own social marketing program. This scenario puts social marketing planning into a real-life context. It is designed for you to apply social marketing concepts in a simulated process that you can then relate to your own program planning activities.

File Formats Used on This Site

Adobe Acrobat Reader (PDF)
Adobe Acrobat Reader is a program that allows users to view files in Portable Document Format (PDF). PDF is a universal file format that preserves the appearance of the original document. PDF files can be easily printed but not easily modified.
If you do not already have Adobe Acrobat, you can download Acrobat Reader for free.

Microsoft Word (DOC)
Microsoft Word is a word processing program used to create and edit text documents. Text in Word documents can be easily modified or copied for use in other applications.
If you do not already have Word, you can download Word Viewer for free.

Web
Links to non-Federal organizations found in this course are provided solely as a service to our users. These links do not constitute an endorsement of these organizations or their programs by CDC or the Federal Government, and none should be inferred. CDC is not responsible for the content of the individual organization Web pages found at these links.

Book
Books are listed by title. More details are available in the Resources page.

Article
Articles are listed by title. More details are available in the Resources page.