• Course Overview
• Social Marketing Basics
• Phase 1
• Module 2
• Module 3
• Module 4
• Module 5
• Module 6

Phase 3: Strategy Development

This module describes phase 3 of the social marketing planning process, strategy development. On average, it takes people 40—45 minutes to complete this module. The time you need will depend on your pace and how much you explore the resources and supplemental materials.

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Learning Objectives Introduction General Principles Be Creative Consider Policy and Environmental Changes Keep an Audience Perspective Using Evidence to Select Interventions

Make Strategy Decisions Choose an Audience Segment Scenario 24 Choose an Audience Segment Choose Secondary Audiences Scenario 25 Choose a Behavior Scenario 26 Write Behavioral Objectives Scenario 27 Develop Product Strategy Develop Price Strategy Competition and Exchange Develop Place Strategy Develop Promotion Strategy Scenario 28 Summary

Page 1 of 48 in Strategy Development

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