Channel Selection

Selecting appropriate channels to disseminate your messages to your target audiences is another important step in the communication planning process. The resources below will help you access information related to two important communication channels: traditional media and social media.

Injury Center Press Room
Injury Center’s online newsroom providing current and archived press releases, articles, fact sheets and other media-focused communications.

CDC Media Relations
CDC’s online newsroom, a one-stop source for journalists seeking public health information across the spectrum of CDC topics.

Injury Center Social Media
Injury Center’ web site providing access to a variety of Injury Center and CDC social media tools and resources.

CDC Social Media Tools
CDC's web site providing access to a variety of social media tools used at CDC.

The Health Communicator’s Social Media Tool Kit 
Toolkit to help users get started in social media.  It provides information for developing governance for social media, determining which channels will best meet your communication objectives, and helping users create a social media strategy.