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IAB Rising Stars includes Display Units, in-market Mobile Rising Stars and the soon-to-come Digital Video Rising Stars, due early 2013. Research on IAB Rising Stars Display Ad Units Shows Big Lift Across Core Interactive Metrics More Info |
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Mobile Marketing
Center of Excellence Growing Mobile for Everyone The IAB Mobile Marketing Center of Excellence is charged with driving the growth of the mobile marketing, advertising and media marketplace. Learn more » |
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A New Education Standard for the Digital World
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Charlie Rose, Sheryl Sandberg, and Marc Andreessen – IAB MIXX 2012
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Check out the new Making Measurement Make Sense website, a cross-ecosystem partnership to identify and define digital media currencies and the core metrics for planning, buying and evaluating brand advertising across all platforms. More Info |
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Where the Digital World Comes Together
The IAB Ad Lab is a state-of-the-art multipurpose meeting and events center where the digital world comes together for case study presentations, networking receptions, research releases, roundtable discussions, product demonstrations, professional development classes, tech meetups, webinars, and more. More Info |
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Businesses are going global sooner than ever. The businesses with the best information, insights, and nimble ability to adapt products and services to an incredibly diverse array of consumers are those most likely to endure. It is our intent that through our collaboration, international IABs will help their members achieve digital dominance worldwide.
More than 100 Digital Leaders Convened at the IAB Global Summit to Set the International Agenda — |
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#SocialData -- Demystified! New IABlog post by Patrick Dolan, IAB |
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Mobile Interaction Metrics: Addressing the 'Fat Fingers' Problem IAB’s Joe Laszlo in ClickZ |
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IAB Ad Engagement Whitepaper Serves As Industry Catalyst For Defining Core Digital Engagement Metrics |
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My Experience as an IAB Rising Stars Awards Judge New IABlog post by Jeannie Fratoni, Red Door Interactive |
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IAB Mobile Phone Video Diaries |
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IAB Site Tagging Best Practices for Public Comment |
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| FTC to rethink rules for online alcohol marketers January 23, 2013 |
| Brands differ on social component of Super Bowl ads January 23, 2013 |
| 3 big challenges for RTB ad buyers January 23, 2013 |
| X Games optimizes site for mobile, ad viewability January 23, 2013 |
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Media Research Unwrapped & Turning Data Into Insights, Taught by The Laredo Group | ||
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IAB Annual Leadership Meeting | ||
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IAB Case Study Road Show | ||
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Mobile: IAB Marketplace | ||
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ScreensX | ||
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Advertising Technology: IAB Marketplace | ||
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IAB MIXX Conference | ||
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IAB MIXX Awards | ||
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Ad Operations: IAB Summit | ||
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