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The Heart Truth - Terms of Use
The Heart Truth
Terms of Use

Terms of Use for The Heart Truth® Campaign Materials:

General Terms: The information contained in materials published by the National Heart, Lung, and Blood Institute (NHLBI) is in the public domain. No further permission is required to reproduce or reprint the information in whole or in part. However, organizations that reproduce NHLBI information should cite the National Heart, Lung, and Blood Institute; National Institutes of Health; U.S. Department of Health and Human Services as the source. This applies to printed publications as well as documents from the NHLBI Web site. Organizations may add their own logo or name. We further ask that no changes be made in the content of the material, and that the material as well as any NHLBI Internet links not be used in any direct or indirect product endorsement or advertising.

Photography and Visuals: Photography can only be used within the context of The Heart Truth® campaign to raise awareness of women and heart disease. Separation of the photos from the issue of women and heart disease is not permitted. Inclusion of photos and visuals from The Heart Truth must be sourced using the following required language.

  • Required sourcing language: Photo courtesy The Heart Truth®, www.hearttruth.gov, National Heart, Lung, and Blood Institute, National Institutes of Health, U.S. Department of Health and Human Services

Logo Usage: In addition, the following required language must appear at least once on ALL partner materials (e.g., Web site, brochure) that include The Heart Truth logo. This copy may appear in small (mice) print so as not to interfere with the design.

  • Required trademark language when using the campaign logo: The Heart Truth logo is a trademark of HHS.

For more information, please review The Heart Truth logo usage guidelines.

Note: The Heart Truth is always italicized when it appears in text.

Last Updated: February 29, 2012

® The Heart Truth, its logo, The Red Dress, and Heart Disease Doesn't Care What You Wear—It's the #1 Killer of Women are registered trademarks of HHS.
® National Wear Red Day is a registered trademark of HHS and AHA.

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