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Source Information: All photos courtesy The Heart Truth^®, www.hearttruth.gov.

Road Show 2004

Complete with free risk factor screenings for heart disease and educational materials, The Heart Truth Road Show toured five metropolitan cities and helped spread the word about women and heart disease to nearly 70,000 individuals.

Fashion Week 2004

Red Dress fashion show host Patti Hanson (center in white) with fashion icons Beverly Johnson (left) and Vanessa Williams (right) celebrate the red hot finale of The Heart Truth's Red Dress Collection 2004 during Olympus Fashion Week.  Hanson, Johnson, and Williams stand alongside other top models wearing designer red dresses from The Heart Truth's Red Dress Collection 2004.

The Red Dress^® Pin

The Red Dress Pin is the national symbol for women and heart disease awareness.  It serves as a red alert for women-reminding them of The Heart Truth message: "Heart Disease Doesn't Care What You Wear—It's the #1 Killer of Women.^®"

Red Dress Collection PSA

The Red Dress Collection PSA features the 19 red dresses that make up the Red Dress Project.  The Red Dress Project includes a collection of 19 red dresses contributed by America's most prestigious fashion designers, showcased throughout Mercedes-Benz Fashion Week (February 7-14, 2003).  The Red Dress Project is the centerpiece of The Heart Truth campaign, a national awareness campaign about women and heart disease, sponsored by the National Heart, Lung, and Blood Institute, part of the National Institutes of Health, U.S. Department of Health and Human Services.  Photographed by Thomas C. Card. Mannequins courtesy of Rootstein Mannequins.

Single Red Dress PSA

The Single Red Dress PSA was the original idea for the Red Dress concept.  It is both simple and alarming, serving as a reminder that heart disease is a women's issue.  The Red Dress debuted at Mercedes-Benz Fashion Week (February 7-14, 2003) as the symbol for women and heart disease, to raise awareness that heart disease doesn't care what you wear-it's the #1 killer of women.  Photographed by Taran Z Studio.

The Truth Isn't Pretty PSA

The Heart Truth Make-up PSA helps raise awareness that more women die of heart disease than any other disease.  The PSA also drives home the important message that women must not only take care of their outer selves, but their inner selves as well.

Real Women Wear Red PSA

The Real Women Wear Red PSA features real women heart disease survivors proudly donning red dresses in show of their support for women's heart disease awareness.  The women in this PSA all convey the important message that no matter how great you look on the outside, heart disease can strike on the inside.

Red Dress Collection Airport Diorama

The Red Dress Collection airport diorama is similar to the print PSA of the same name, but is displayed in airports across the country.  It features the collection of 19 red dresses from America's most prestigious designers.  Photographed by Thomas C. Card.  Mannequins courtesy of Rootstein Mannequins.

First Ladies Collection Airport Diorama

The Heart Truth's First Ladies Red Dress Collection featured red gowns and suits worn by America's First Ladies as well as dresses from the campaign's very own Red Dress Collection.

The Red Dress Collection 2003

The Heart Truth includes a collection of 19 red dresses contributed by America's most prestigious fashion designers, showcased throughout Mercedes-Benz Fashion Week (February 7-14, 2003). The Red Dress is the centerpiece of The Heart Truth campaign, a national awareness campaign about women and heart disease, sponsored by the National Heart, Lung, and Blood Institute, part of the National Institutes of Health, U.S. Department of Health and Human Services. Photographed by Thomas C. Card. Mannequins courtesy of Rootstein Mannequins.

Additional Information About the Red Dress Collection 2003 The designer of each Red Dress (from left to right):  Diane von Furstenberg, Carolina Herrera, Tommy Hilfiger, Calvin Klein, Luca Luca, Oscar de la Renta, Nicole Miller, Donna Karan, Michael Kors, Carmen Marc Valvo, Bill Blass, Ralph Lauren, Vera Wang, Chaiken, Vivienne Tam, Anne Klein, Catherine Malandrino, Marc Jacobs, Badgley Mischka.

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Last Updated: February 29, 2012