Yesterday a few of us from NCI’s Office of Communications and Education met with an investigator who is interested in using You Tube for patient recruitment to a phase 1 cancer vaccine clinical trial. We had a great conversation about the target audience for this video – patients or physicians, what the key messages should be, and how to use graphics to depict some of the complex scientific concepts behind the trial. We also discussed the various approvals we would need to obtain - IRB, NCI scientific clearance, and HHS clearance to name a few – before moving forward.
It was a conversation that we came to informed by the literature, much of which can be found here on AccrualNet. We know that audio-visual interventions such as video, CD-ROM and DVD have been used to provide basic clinical trial information, cancer site-specific clinical trial information, and to improve the informed consent process. For example see this article by Du W, et al. But the evidence is mixed as to whether these interventions actually enhance people's knowledge of the trial they are considering entering, the health condition the trial is designed to address, or increase accrual to the trial. That’s what makes this project so interesting. The investigator is going to attempt to capture the effect of a You Tube video on accrual.
We were unable to find anything about You Tube as a recruitment vehicle, so we are turning to our AccrualNet community for some answers. Have you or has your institution used video for recruitment? If so, has it been successful? Have you posted that video to You Tube? If so, have you seen any results? We’d love to hear from you!
Annette Galassi, RN, MA
AccrualNet Team Member