BREAKING: Sony Music Nashville Promotes Paige Altone And Liz Cost

Paige Altone (Photo: Matthew Berinato), Liz Cost (Photo: Cameron Powell)

Sony Music Nashville has promoted Paige Altone and Liz Cost to Vice President, Marketing, effective immediately. Altone and Cost will report to recently promoted SVP, Marketing, Jennifer Way.

“Liz and Paige are two of the smartest marketing executives I’ve ever had the privilege of working alongside,” said Way. “Their extraordinary leadership and creativity is vital to the ongoing success of Sony Music Nashville and our artists, and I’m so excited to watch them continue to thrive in their roles with these well-earned VP Stripes.”

Sony Music Nashville Chairman and CEO Randy Goodman added, “I’ve looked forward to this day for a long time as it was my dream to be able to promote to the new positions from within SMN. The growth and leadership development of Liz and Paige, particularly in these unprecedented times, has been extraordinary and gratifying for me to see. Our future is in good hands.”

The newly announced Marketing Vice Presidents will oversee the strategy, development, and execution of targeted marketing campaigns and consumption growth for the Sony Music Nashville roster of artists.

Altone joined SMN as Manager of Marketing in 2016, and most recently was promoted to Senior Director of Marketing in 2019. Altone started her music business career in the promotions department of Atlanta’s WKHX. In 2011, she was hired by Zac Brown’s Southern Ground Artists and worked with the Zac Brown Band, Blackberry Smoke and The Wood Brothers. While still with Southern Ground Artists, she moved to Nashville. In 2014, she joined AEG Presents, handling tour marketing for Kacey Musgraves, Mumford & Sons and Imagine Dragons, among other acts. Reach Altone at [email protected].

Cost joined the SMN marketing team in January 2017 as Manager of Marketing. Cost started her music business career at the Ryman Auditorium working as a backstage hospitality coordinator and was later hired by Bigger Picture where she worked in artist management and rose to a Director of Marketing. She joined DigSin/Digmark as a project manager executing digital strategy for artists and brands, and became a Director of Strategic Branding and Event Management at SESAC. At SMN, she was upped to Associate Director, Marketing in August 2018 and Senior Director, Marketing in June 2019. Cost is a graduate of William Smith College. Cost can be contacted at [email protected].