"Our digital marketing strategy centers around our ability to personalize the customer experience … Adobe products are instrumental in enabling us to execute on this strategy."
-Greg Cannon,
Corporate VP of Digital Marketing
Caesars Entertainment
Adobe Marketing Cloud
- Overview
- Social marketing
- Media optimization
- Digital analytics
- Testing and targeting
- Web experience management
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Marketing is BS
That’s Baloney.
Marketing works, and we can prove it.
Get the latest thinking
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Forrester forecasts the future of marketing
View the guide › -
Ten things your analytics should be telling you
View the webinar ›
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Social media is worthless
That’s crazy talk.
Find out what those "likes" and "followers" really mean for your business.
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Managing and measuring the value of social media
View the webinar › -
Econsultancy: Managing and measuring social media
Download the guide ›
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No one gives a click about advertising
Au Contraire.
The days of unpredictable advertising results are over.
Get to know Adobe® Media Optimizer
Get the latest thinking
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eMarketer talks Facebook advertising
Download the guide › -
Digital advertising modeling and optimization
Download the guide ›
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Marketers hate big data
That’s Hogwash.
Turn terabytes of data into real strategic insight.
Get the latest thinking
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Analytics for the CMO
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Unlocking hidden insight with web analytics
Download the guide ›
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Targeting customers ticks them off
Nope.
Show customers a relevant experience and they’ll show you their loyalty.
Get the latest thinking
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How Sony creates and uses personalization profiles
View the webinar › -
Adobe 2012 digital optimization survey results
Read the guide ›
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Managing your website is hell
Rubbish.
Creating a digital presence is easier than ever.
Get to know Adobe® Experience Manager
Get the latest thinking
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Drive conversions with personalized digital experiences
View the webinar › -
Gartner names Adobe a leader for web content management
View the guide ›
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What is the Adobe® Marketing Cloud?
Now there’s a single service that includes everything digital marketers need to get ahead. Adobe Marketing Cloud gives you a complete set of analytics, social, advertising, targeting and web experience management solutions and a real-time dashboard that brings together everything you need to know about your marketing campaigns. So you can get from data to insights to action, faster and smarter than ever.
Adobe helps marketers get ahead.
- Chief marketing officer
- Digital analyst
- Digital marketer
- Web content marketer
- Search and media professionals
- Social marketer
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The ultimate solution
for marketers.Marketing decisions used to be all instinct and intuition. Now there’s Adobe Marketing Cloud, which gives marketers an integrated set of solutions that turn data into insight.
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Resources for CMOs
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A "fan" is not a business metric.
See how NBC measures social media.
Download now › -
Adobe 2012 mobile consumer survey results.
Learn what mobile users want.
Download now ›
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Analytics for the CMO.
Use data to drive ROI.
Download now › -
A marketing analytics framework for CMOs.
Use data to support your CMO.
Download now ›
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Big data marketers can use.
So much data, so little time. With Adobe Analytics, you can become the one with the answers and insights. You’ll know who your customers are, where they are, and what they’re into.
Learn more about Adobe Analytics › -
Resources for analysts
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"We’re able to drill down to the smallest details to distinguish loyal visitors from casual ones, and then use the information to help convert casual visitors into loyal visitors."
-Francis Lavelle,
Read the success story ›
Director of Analytics
Discovery Communications -
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Ten things your analytics should be telling you.
Use data to take action.
Download now › -
The new face of digital analytics.
All visitors are not the same.
Download now ›
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Analytics for the CMO.
Use data to drive ROI.
Download now › -
Forrester forecasts the future of marketing.
Adapt to the new digital decade.
Download now ›
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Let’s get personal.
Right content. Right place. Right time. That’s what digital consumers have come to expect, and Adobe Target makes sure you can deliver.
Learn more about Adobe Target › -
Resources for marketers
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"For some of our major brand campaigns, we improved overall conversion by about 33%, while reducing the cost per conversion by as much as 48%."
-Michael Deckman,
Read the success story ›
Sr. Manager, e-Marketing Solutions
TE connectivity -
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Adobe & Sony Electronics.
How Sony personalizes online experiences.
Download now › -
Four steps to personalize your site.
Tips to increase relevance.
Download now ›
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Use analytics to get personal.
Increase customer retention.
Download now › -
Mastering personalization.
How to increase site relevance.
Download now ›
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Engage your audience.
Desktops, laptops, tablets, smartphones — with so many screens, you need a solution that efficiently delivers digital experiences that reach customers wherever they are. Adobe Experience Manager lets you deliver content that keeps pace with your business.
Learn more about
Adobe Experience Manager › -
Resources for marketers
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"Because the solutions easily integrate with each other, we are able to create extremely sophisticated and accurate customer profiles to personalize the online experience."
-Boris Grinshpun,
Read the success story ›
VP Internet Platform Management
U.S. Bank -
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The seven deadly sins of web content management.
Avoid costly and common mistakes.
Download now › -
Compete online.
Seize competitive advantage across channels.
Download now ›
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Adobe named as a leader in WCM.
Forrester discusses Adobe's cross-device strategy.
Download now › -
Rethink your mobile strategy.
Forrester: Think multichannel content management.
Download now ›
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Less risk. Higher returns.
Now you can automatically optimize your bids within search, display and paid social media. Just set your campaign goals, and Adobe Media Optimizer crunches the numbers and places the bids for you.
Learn more about
Adobe Media Optimizer › -
Resources for media pros
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"We've seen an approximate 37% increase in year-over-year traffic from SEM strategies."
-Stephen Favrot,
Read the success story ›
Director of Online Marketing
Snapfish -
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Maximizing Facebook Ads.
Measure advertising ROI.
Download now › -
Cross-channel attribution.
Improve advertising ROI.
Download now ›
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eMarketer talks Facebook advertising.
How to measure social ads.
Download now › -
Digital advertising modeling and optimization.
Download now ›
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See how social media
impacts revenue.Adobe Social can help you crack the code of social, giving you the tools, data, and insights you need to manage, measure, and amplify your social media plan.
Learn about Adobe Social › -
Resources for social marketers
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"Measuring our social media efforts is critical to our success, but had become extremely time consuming … Adobe Marketing Cloud has reduced our time spent on report creation by almost 90%."
-Stephanie Taylor,
Read the success story ›
Social Media Manager
Vail Resorts
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Industry leaders choose Adobe.
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Retail
Give your customers interactive, on-demand shopping experiences and increase engagement and loyalty.
See why 90% of the top 20 Internet Retailers use Adobe › -
Financial services
Stand out from the competition by offering exceptional customer interactions.
See why 8 of the top 10 financial services companies use Adobe › -
Media and entertainment
Engage, analyze and grow your audience by reaching customers wherever they are.
See why the top 5 leading media companies use Adobe › -
Technology
Deliver more qualified leads in a predictable way. In fact most high-tech companies use Adobe.
See how TE Connectivity is leading the way ›
