National Archives goes mobile
Mobile mania continues. The reasons why we, in government, must include these platforms in our content and citizen engagement strategies grow daily. Consider two studies:
InMobi says mobile media consumption is changing user behavior. Overall, people are spending more time on their devices doing primarily three things:
- Accessing entertainment
- Getting news updates
- Shopping
And when mobile use spikes in the morning during commute times, the most popular activities are:
- Reading and sending email
- Social networking
- Getting news updates
The InMobi findings confirm the results of Nielsen’s fourth quarter A2/M2 Three Screen Report which shows that the mobile video audience jumped 70%, while time spent watching online video increased 46%, or by 59 minutes over the same period.
In addition, more than half (57%) of Americans with internet access are using their TV and accessing the internet simultaneously at least once a month.
Where are you seeing great gov innovation for tablets, smartphones and other mobile devices?
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2 comments
Lisa Nelson says:
March 22, 2012 at 9:52 am (UTC -5 )
If you haven’t seen it already, GSA’s Mobile Gov Blog provides frequent updates on mobile innovations. Check it out at http://blog.citizen.apps.gov/howtomobile/.
steilmeteor says:
March 22, 2012 at 1:27 am (UTC -5 )
great innovations under way for mobile devices