2012 NIIW Web and E-tools

Broadcast-quality video PSA, English

Protect your Baby with Immunization 30-second Spot

This ad provides an amusing, real-life glimpse into the world of parents and babies. The emphasis is on what parents are willing to do to keep their children protected, including immunization. Immunization gives parents the power to protect their babies.

Broadcast-quality video PSA, Spanish

Visite al Doctor 30-second spot

This ad depicts parents visiting the pediatrician with their young child. The doctor explains to the parents the importance of timely vaccination. The main message is that with health, all is possible, and parents should vaccinate their children to keep them healthy.

Radio PSA, English and Spanish

Immunization Radio PSAs

30-second and 60-second broadcast-quality audio files complement the messages of the video PSAs. The English radio PSAs emphasize what parents are willing to do to keep their children protected, including immunization. The Spanish radio PSAs depict a doctor explaining to parents the importance of timely vaccination of their young daughter.

Spanish Language National Infant Immunization Week Song (MP3 file)

Ballad developed by US-Mexico Border Health Commission to promote immunizations and celebrate NIIW. Listen to the song in Spanish or download lyrics in Spanish or English [14 KB, 1 page].

Running Time: 5:45 mins

CDC -TV Get The Picture: Childhood Immunizations

Short video that helps answer the tough questions that real moms have about childhood immunizations.

Running Time: 6:27 mins

CDC Video Welcome to Parenthood

With this video, take a short, funny look at some of the challenges of being a new parent.

Running Time: 50 seconds

NIIW 2012

Free online resources for National Infant Immunization Week

Blooming Baby

Keep your baby blooming...April 21-28 is National Infant Immunization Week

Growing Up Healthy

Love, Healthy Food, Regular Physical Activity, Laugh, Get Some Rest, Vaccinate

Vaccines: A top priority

As a mom, keeping your baby healthy is a top priority.

Vaccines: I Promise to Protect My Baby

I promise to protect you against 14 vaccine preventable diseases by your 2nd birthday. Promise to protect.

Are you on Twitter?

Share ongoing updates, resources, and activities related to the week. If you tweet throughout NIIW, use the hashtag #NIIW.

Need ideas to help you spread the word to partners, providers and parents through Twitter? Feel free to use these sample tweets [31 KB, 1 page].

Or, follow CDC on Twitter and retweet those messages.

For more information, see CDC’s Twitter and CDC’s Social Media Toolkit [3.76 MB, 61 pages]

Are You on Facebook?

Invite fans to NIIW events and share photos of NIIW activities; post links to new scientific research and “like” other organizations’ NIIW posts. CDC will promote NIIW on its Facebook page.

For more information, see CDC’s Social Networking Sites and CDC’s Social Media Toolkit [3.76 MB, 61 pages].