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During the 2003 July 4th holiday period, West Virginia kicked off their 27-month impaired driving high-visibility enforcement campaign that ended in September 2005.  This campaign, which was designed to reduce impaired driving and ultimately, alcohol-related crash fatalities, consisted of three main components: 1) media with an enforcement message, 2) enhanced periods of enforcement surrounding summer and winter holidays focusing on the use of sobriety checkpoints, and 3) sustained enforcement between holidays. The enforcement component involved two crackdowns.  Each crackdown was to cover 85 percent of the States population and use sobriety checkpoints or saturation patrols.  Paid and earned media supported West Virginias DWI enforcement by delivering a strong enforcement message. In targeted counties, West Virginia significantly reduced the alcohol-related fatality trend and the number of drivers with a positive BAC when they implemented the full NHTSA impaired driving campaign model.  The reduction in alcohol-related fatalities saved an estimated 18 lives over an 18-month period in West Virginia.

We Have A Little Emergency - WHALE attaches emergency information to a child safety seat, giving emergency personnel vital information in the event the adults in the vehicle are incapacitated.  WHALE a CD-ROM with artwork, to copy WHALE materials.  The components are all included in one, CD-ROM.

3.5" x 8.5", three color, eight panels.

This brochure is designed to educate both English and Spanish speaking citizens about expectations during a traffic stop. Understanding what is expected from both parties improves communications, helps to reduce anxieties, and improves the public's understanding about the need for traffic law enforcement.

This brochure helps to fulfill the agency's mission of educating the public on air bag safety and new air bag technology.  This brochure explains how air bags work and how to achieve the maximum safety benefits from air bags.  The brochure also reviews air bag contact injuries and why it is so important for adults, children, and infants to be properly positioned and restrained.  This brochure emphasizes that air bags are supplemental restraint systems and that only safety belts reduce the chance of injury in all types of crashes.  Finally, the brochure reviews advanced and side-impact technologies.  9" x 3.75", full color, 20 pages.

 

http://www.nhtsa.gov/people/injury/airbags/airbags03/